National Association of REALTORS® released these results of a survey: • Staged homes spent 50% less time on the market than homes that weren’t staged. • Staged homes sold for more than 6% above the asking price. • A staging investment of 1% to 3% of the asking price generates an ROI of between 8% and 10%. • Homes staged prior to listing sold 79% faster than homes staged after listing.
START STAGING WITH WH G WITH WHAT YOU ALREADY HAVE
Often, the trick with staging is to take out, rather than bring in. At base, home staging is about creating more space by clearing clutter, unnecessary objects, or furniture, giving the rooms a fresh, neutral color, and making necessary (and even cosmetic) repairs. Replacing carpets and floors is common. To avoid investing in new furniture (some do this, or rent exquisite furniture) and avoid spending thousands of dollars on this project, your or your professional home stager’s first step is to do as much as possible with everything you already have in your house. The priciest items will probably come with making updates and repairs inside and outside your house. The least costly bits are maximizing your space by moving objects around and cleaning/ clearing your house out. Rearranging existing furniture, cleaning the house, as well as the rooftop, are some of the simple steps involved in this process. An important part of staging is choosing new accessories and 66
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