than someone else might, even if they own the same piece of property. You can also sell a comparable home in the same neighborhood for a significantly different price than another homeowner. It’s what you do before the sale that determines how much you will make. That is the big idea of this book—how to maximize your sale potential.
Let’s put this into an example.
Chuck wanted to sell his home. Word got around that Chuck was slated to be relocated; however, he hadn’t started the process of selling his house. It wasn’t listed, and he didn’t have a real estate agent. He hadn’t given much thought to that part of his promotion and move. A fast-moving buyer’s real estate agent contacted Chuck and got him excited by telling him that someone wanted to buy his house before he even put it on the market. The buyers were offering $785,000 and were approved for a loan. As the buyer’s real estate agent put it, this would be an easy, quick, and painless sale. The agent put on the pressure. “If you get a real estate agent, what you get for your home will be reduced by 6%, and the deal won’t be as good. Besides, the house around the corner sold for $780,000 just 60 days ago. So? Will you sell your home?” On the surface, it seemed like a great deal. Chuck could sell his home quickly and avoid the inconvenience of the standard selling process. Chuck accepted the $785,000 offer and moved on with his life.
The sale Chuck accepted was quick and easy, just as the buyer’s
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