When the time comes to build your story, I would encourage you to include your personal struggle. As a bonus, this likely will help your rankings online. People will read it. If you can get someone to read your story, and, at the same time, see your value and want to hire you, you're leaps and bounds above all the other competing agents with the shiny business networking pages, just listing their accolades or business experience. That formula no longer works; there are too many people using it. Instead, agents who have a story and who are connecting with their audience get more business. Best of all, they also develop a following. They build a “tribe,” and the tribe is where the repetitive business comes from! When someone asks — “Hey, do you know a great real estate agent?” — it's going to prompt them to think of you and your story and how they connected with you emotionally right away. That means they're going to say, “Yes! You have to call Joe. He is the best.” They may even say something like, “I have not worked with him yet, but I’ve so much heard about him. I heard he's the best.” Guess what? That is a referral! And it grows your sphere! The point is, growing your sphere of influence to include people you haven’t even worked with yet is important because those people will promote you, too. The secret is to build your story, make it personable, and have it deliver value.
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