Chapter 4: Keeping Up with Previous Clients Are you looking to reach out to previous clients in a creative way? The easiest way to consistently reconnect with your previous clients is with a simple update of some sort. While it’s true that no former client wants to see content from you all the time, whether on social media or in their mailbox, there are still many times that an update is appropriate and very much appreciated. Often, previous clients count as warm leads when they truly enjoyed working with you. You should aim to have a system for reconnecting with your old clients regularly so they get accustomed to receiving a card, gift or update from you at certain times. Staying in touch ensures that they remain part of your sphere and think of you when someone in their sphere needs real estate help. By going through your sphere on a regular basis, you'll make this a habit and eventually get through all your contacts. Mail a Monthly Postcard, Letter, Newsletter, or Magazine.
When you're expecting a package, you can’t wait for the mailman to drop it off so you can tear up the box and get to the contents, right?
Your previous clients are also part of the 79 percent of consumers who act on direct mail immediately, compared with 45 percent who act on email communication.
Mailing your former clients a monthly newsletter of some kind is a great way to maintain contact. Depending on what kind of newsletter you send, it doesn’t even have to be that expensive. You can send a monthly letter for pennies. Send Postcards or Letters The effort you put into a card and sending it will go a long way with your real estate clients. Holidays are the perfect time to stay in touch with your past clients. Doing so will increase your chances of getting referrals.
We have templates through our membership site to keep in touch with past clients at key times throughout the year. A few more examples appear later in this guide.
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