● Include a raffle for prizes or gift cards. Again, holding a drawing also allows you to collect names and contact information for future leads. ● Give out your books from Authorify.com or your other marketing materials to attendees next to a plate of treats with a sign that says “Take one of each!” Recognize Big Events in Their Lives If you aren’t doing this already, keep a calendar with all of your past clients’ birthdays and other milestones, if possible. While this might strike you as a great deal of effort, remember that the people you’ve worked with are the lifeblood of your business.
When you send them birthday or holiday cards, you can also choose to send a gift or a gift card for a small amount along with it.
Besides birthdays, home anniversary cards are some of the best ones to send out. These cards will remind your clients of the excitement they felt when they moved into their new home — and how you helped them find it.
14
Powered by FlippingBook