● Use hashtags to your advantage. Many real estate agents don’t understand how hashtags work, but it’s a simple concept — they allow others to search for particular topics. That means if you want to be part of the conversation about #AmeliaIslandLuxuryHomes, include that phrase in your Tweet as a hashtag. Check the hashtags you’re using regularly, and make sure to follow the folks who are using them. ● Check the “Trending” hashtags daily, and try to Tweet something that speaks to appropriate trends. ● Retweet diligently. Not only should you retweet what your own followers say, but go ahead and retweet anything relevant to your area and the business of real estate. ● Ask your followers to Retweet your Tweets. Try saying something like, “If you live in #JacksonvilleBeach, please #retweet!” ● Ask your followers questions so they’ll reply with a Tweet. Reply to others who are talking about real estate and your area. ● Don’t be afraid to use Direct Messages (DMs) to send someone a quick follow-up. I suggest moving the conversation elsewhere, like email, but DMs can be a great starting point to connect with a follower. Instagram Thanks to the younger generations, Instagram has risen to immense popularity. And it’s with good reason, of course. Instagram is built around sharing photos, from beautiful destinations, houses or food photos to selfies with puppies and grandkids, and people by nature love to engage with visual content. So how can a real estate agent use all this visual beauty to his or her advantage? Promote Your Brand ● First, opt for an actual business account, rather than a personal account — they’re slightly different. Your business account should be focused on real estate, so keep your family and travel photos on another feed. Make sure your bio and profile picture are related to your business, as well, and most definitely include your website. ● Since Instagram is visual, it doesn’t hurt to have a color scheme, “style” of posting and “mood” that suits your business. Are you coastal and casual? Luxurious? Mid-century modern? Let that shine through your posts. ● Aim for a few posts a week, and try to post as late in the day as possible, or even in the evening, when more people are scrolling through and likely to see your post. ● What should you post? Decide ahead of time what content will work best. Attractive photos of listings or homes you recently sold are an obvious choice, as are “Stories” (short videos you can post to run on your profile for a set amount of time). You can show clips of home
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