tours or record short videos inviting people to your open houses. Always use the best photos you have — nothing blurry, grainy or dull. Try out the built-in filters to enhance photos, but don’t go overboard. Your “Story” should drive viewers to your feed as much as possible and make them curious about you. ● Use the “Insights” feature to gain knowledge about your followers, such as their ages, locations, genders and times of day they visit your feed. Connect With Others ● Follow everyone that follows you, and then some. A great way to find other people who work in real estate — or who are looking to buy or sell — is to search relevant hashtags, just like on Twitter. Use hashtags in your own posts, as well. I recommend using the same hashtags on Twitter, Facebook and Instagram, to create cohesion among your platforms. ● “Regram” posts from influential people in the industry — or anyone you think is worth a follow — and give them a shout-out in your caption. People will likely return the favor. ● Talk to your followers as much as possible. Ask questions and invite comments to photo threads. ● Instagram contests are a great way to engage with followers. Come up with a catchy hashtag for your followers to use and ask them to repost your content for the chance to win. Or ask people to comment on a photo and pick a winner from comments. When someone wins, share their profile on your feed and let your followers know. ● Use Instagram’s filters and effects when you post a story. Add music, locations, hashtags and even ask questions to encourage your followers to engage.
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