Chapter 6: Email Marketing Emailing allows homeowners to respond whenever they feel compelled to do so — on their own time, not yours. You can also use an email as a reason to call. When you reach out, ask them if they got the email you sent and use it as a talking point. The email will let you prove your expertise (if done correctly) to the reader, without the potential of being interrupted, or worse, hung up on.
Plus, 91 percent of people check their emails daily. Your emails have a better chance of being opened and answered the same day you send them.
Grouping your email list into cold leads versus warmer leads is helpful, so you don’t “blast” colder leads with too many emails or too much real estate-related material (though keep in mind cold leads might appreciate other content!). Host a Facebook giveaway in exchange for contact information.
If this is done correctly, it can pay for itself multiple times over. If you come up with a good enough idea, people will readily engage with your content.
Gift cards, gift baskets, and tickets to anything are a few ideas. You just need to provide something of value. Trade content for email addresses.
Tradable content needs to be longer or different from anything free you post. It also needs to be relevant to real estate, so the people who reach out are engaged with the topic.
Here are a few content ideas:
● Move-in checklists ● Move-out checklists ● Relocation guides ● Neighborhood guides ● Local event guides ● Staging tips
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