Have a squeeze page on your website. The goal of a squeeze page is simply to get people to enter their email addresses. This page needs to have a few standard components, such as a clear headline that shows visitors who you are and what you're offering. A subscription or opt-in form and a video or image that enforces your message are also crucial. When someone opts in, a welcome email should be triggered. You can set this up through your email platform. Segment your email list to get the most out of it. This is one of the most critical steps to having a successful email list. You wouldn’t send market updates for certain areas to someone who just bought a home. This is the fastest way to lose your email subscribers.
Start by segmenting your past clients. You want to reach out to them with separate messages to stay in touch for referrals.
Then, segment leads by their interest in selling their homes. Make a separate list for hot leads, warm leads and cold leads. You can send the same newsletters to them, but tweaking a few words makes a world of difference.
If you want to go even further, you can make lists for expireds, FSBOs and vacant homeowners.
Once you have an effective list, use the best subject lines to continually reach them. This is the other crucial part of your email success. People receive dozens and dozens of emails a day. Your subject lines need to grab their attention but can't be too complicated. Make sure your emails stay out of the spam folder. Eighteen percent of agents face this problem. There are steps to take to avoid it. The first is to include your office’s physical address on the bottom of each email. This shows readers you are legitimate.
Fortunately, your mass email service can handle a lot of this for you. They’ll include an unsubscribe button. However, if you have extremely low open rates, you may get marked as spam.
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