Chapter 7: Here’s How to Use LinkedIn LinkedIn includes some of the best leads for agents, but you have to know how to effectively use the platform. While fewer people are active on LinkedIn than on Facebook, 77 percent of users are 30 years old or older and make household choices. In fact, studies show 90 percent of users on LinkedIn are responsible for household decisions. Furthermore, according to the NAR®, the median age of first-time buyers is 32 years, and the typical homeowner is 55 years old. Even though only 29 percent of people use the platform weekly, that 29 percent is likely to be made up of people who will be interested in your services. In short, it’s a networking tool for people who mean business. LinkedIn can also introduce you to qualified contractors and other professionals who can send you referrals. Construction companies, home builders, job recruiters who hire people from out of town and divorce lawyers are all users of the platform. These people are looking for business partners who can also refer people to them. Essentially, if you pat their backs, they might just do the same for you.
So how do you get in touch with these leads and potential referral partners? Here are a few pointers.
Join real estate groups and referral groups.
LinkedIn has incredibly valuable groups that every agent on the platform should join. When you join, be sociable and reach out to a few people from the group. Optimize your personal page and keep it up to date.
This is where you show off your real estate expertise. It doesn’t have to just be a formal resume of your accomplishments. Add some personal information, just like you would on your website.
You can also add some of your best testimonials — but keep them short. Many people who are browsing won’t click the “read more” button, so keep everything shorter than that point.
Your headline, which is less than 100 characters, is extremely important. It should include your job title and a few words on what you specialize in.
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