Sphere of Influence Guide-Authorify

you specialize in, but first make sure those terms get a reasonable amount of traffic. Your visitors  will be more likely to convert with keywords specific to their needs and interests.  Use keywords on websites, blogs and URLs.   Publishing content consisting of at least 300 words, with headers and a URL including your  keywords, is a great way to get ranked. Avoid fluff or repetition. Keep in mind the longer visitors  stay on your page and the better content you have, the higher visibility Google gives your site. If  you don’t have a blog, implement keywords on your Home page and your About page. A little  content on these pages goes a long way in ranking them.  For relevant content topics, think of questions that potential clients need answers to. Make sure  they work well with the keywords you’re targeting. For example, if your title is something like  “What to consider in the Jacksonville Real Estate Market in 2019,” your keywords might be  “Jacksonville Real Estate Market.”  Then, when you use that phrase in the headers and copy, it fits naturally and will boost your SEO.  Google will downrank your site if keywords are not used in a way that makes sense.  Don’t ever hesitate to get SEO writing help.   Unless you’re brand-new to the industry, you’re likely familiar enough with real estate to  successfully write blog articles about it. But if you’re more comfortable having wordsmith help,  don’t hesitate to find it. A freelancer or blogger will cost money, but the results will give you a  better chance of getting ranked.  Virtual assistants can also help you produce and curate content, and VAs can get content  inexpensively. If you go that route, you may have to heavily edit the results. Still, hiring a virtual  assistant can be a good way to save time.  Optimize your images.   Images are one of the most overlooked parts of SEO. Each image on your website should have a  description caption as well as an alternative text tag. Come up with a relevant photo description  using keywords you are targeting. An alternative text tag is specifically for search engines when  they crawl your website, and it can just be one or two words identifying the photo.  If you have a Home page or About page with an image, that image title should match the page title  and its URL. The same principle applies to any published blog posts. The more things match up, the  better your rankings.  Try backlinks for a boost.  

Backlinks are links from other websites to yours that can boost your SEO. 

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