Chapter 9: Your Cheat Sheet for Social Media Marketing
We’ve talked before about how important and impactful your online brand can be.
When used effectively, your email and social media marketing can help you form relationships with more leads and inspire others to build trust in you. You can paint yourself as a local expert, a real estate authority and someone who genuinely cares about being there for his or her clients and the community. There are so many ways you can use these platforms. There are also almost endless content ideas you can use. We’ve put together a list of 30 simple ideas to help you build your online presence. These strategies can be used on your social media channels or in your email marketing.
As always, the name of the game is to make cold leads warmer, and warm leads hotter.
Connect with Seller Leads
The first category of content is tips to attract seller leads. These work best with an email list of leads you build. They could also work on Facebook. 1. Home-staging tips — Sending these tips to FSBOs or expireds works well. Repost content with your own caption, or write your own list. 2. Home upgrades that improve value — Help homeowners who want to sell in the future but feel hampered by run-down parts of their homes. 3. Home repair or improvement tips — This is the same concept as the last tip, but with less extreme measures than full upgrades. 4. Gardening and lawn tips — If you can find statistics about home sale prices with great-looking yards compared to average-looking ones, that would be the perfect info to pair with these tips. 5. Recent sales in your city — The more in-depth information you can provide, the more you can appeal to your audience. Homeowners will be interested in sales prices for homes in their area. 6. Market predictions for upcoming quarters — This would inform readers how a sale could look for them when if and when they decide to sell.
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