Introduction Hey guys! It’s Joe Nickelson here. I’m curious, how many people do you know? Whether you’re the life of the party or more introverted, I’m betting you know more people than you think — and, of course, those people know even more people. If you’ve been in the real estate business for a number of years, you’ve likely heard the phrase sphere of influence . This refers to all the people you know, both personally and professionally. Your network, or sphere, includes not only personal friends and family members but also people you know through organizations, through your kids or spouse, and just from being “out and about” in the community. I guarantee that once you
start brainstorming, you’ll realize just how many people you do know.
So, what’s the big deal about having a large roster of acquaintances? I’ll tell you — these folks are the key to growing your business. This guide will show you smart ways to promote your real estate brand around the community and online, whether you want to sponsor a local sports team, engage your social media followers, host a gathering for clients, or try some email marketing. You’ll also learn the difference between a cold, warm and hot lead — and how to market to each kind. Keeping in touch with your sphere means you’ll be the real estate agent they think of first when someone in their own sphere is buying or selling — and you’ll grow your business.
Happy networking!
Joe
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