7. Offer free home valuations — Be sure to point out why estimates from sites like Zillow are often inaccurate and why your valuation holds much more weight. 8. Content that shows why now is the best time to sell — If you write it yourself, you can spin it any way you'd like, though you can probably find content already written on this. 9. How you make a difference selling homes — You can include information from your listing presentation. You can include your listing photos or anything that separates you from other agents. 10. A rundown of the inspection process — A lot of homeowners don’t know the ins and outs of home inspections and will take interest in reading what you have to share. Connect on a Hyperlocal Level The next group of ideas can help you look like the local expert. People want to work with agents who know the ins and outs of the area, the business climate, and upcoming events. This knowledge adds another layer of trust to your relationship with your online audience. 1. A weekly or monthly event calendar — If any of your followers get their plans or know what’s going on locally because of you, they’ll trust you and your brand even more. Staying on top of what's happening at least monthly will be a big step in showing your local knowledge. 2. Local restaurants with deals or where kids eat free — This could be a good opportunity to partner with a local business owner for some cross-promotion. Either way, passing deals and specials on to your audience is a great way to connect with a lot of people. 3. Things to do with the kids around town — Parents are always looking for fun and enriching things to do with their children. Those same parents might be looking to buy or sell in the near future. 4. Holiday guides or lists for your area — Talk about the best places to buy a tree, pick out a pumpkin or see light displays during the festive season. This is another good opportunity for cross-promotion. 5. Lists of your favorite or the best restaurants and bars — Use your own list or someone else's. People love rankings. 6. Free things to do over the weekend — Everyone loves having fun for free. 7. Restaurants with patio dining — People love to eat outside when the weather’s nice, so tell them where the best views are. 8. Summer camps for kids — When school gets out, parents are going to be looking for activities to send their kids to over the summer.
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