Sphere of Influence Guide-Authorify

Give Out T-Shirts With Your Logo and Website   and Let Others Market For You 

This is similar to the idea of sponsoring a team’s uniforms. People love anything free, and if your  T-shirt is attractive and high quality, people are likely to wear it around town.  

Start off by sending the shirts to your former clients and immediate sphere of influence. Then, go  out into your community and give them as gifts at local events.   Have a Potluck for Your Past Customers to Stay in Touch 

A fun potluck meal is another way to stay close to your past clients and meet new prospects. Make  the potluck a unique theme, such as an international cuisine or a luau.  

Don’t forget to give your information out to anyone who needs it. A fun goodie bag at the end of  the party can work.   Organize a Community Yard Sale at Your Office 

Bring people out to your office with a Saturday sale.  

If you have the proceeds go to a local charity, that will boost your visibility and partnerships, as  well.   Do an Open House Raffle  

When you hold an open house, collect contact information and place names into a raffle. The prize  can be a gift card, tech gadget or anything fun you can think of. 

Try to advertise the open house as having a raffle — maybe for a $100 gift card — to entice more  people to attend.   5 Tips for Face-to-Face Marketing   In today’s impersonal world of social media and web searches, nothing stands out more than a  face-to-face approach when it comes to marketing. If you haven’t tackled marketing this way  because you feel awkward around people, you aren’t alone. 

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