Sphere of Influence Guide-Authorify

Let’s say you have custom ink pens or stress balls printed with your information to give away. Why not enhance their value by packaging them as gifts or prizes? Prospects will be more excited to receive them. Take it from Abbe, who treats her Authorify books as a precious commodity at listing presentations. She says that having a gift for prospects not only boosts the books’ value but also boosts her confidence. Visit Authorify.com to create books of your own! “I put it in a little gift bag, you know, made it look really cute and pretty and whatever. Then, when we did the listing presentation, I felt so confident because I felt like, OK, it doesn't all depend on us,” she says. “I just put the book on the table so it's there, and then after the presentation, I actually say, ‘Hey, by the way...’ and then also, we use the books at open houses. I take the picture holders, and I put the two books there, and then I put a book actually underneath it, and I say, ‘For a raffle.’ When you fill out the little open house information, I give away a book, as long as they're not working with another real estate agent. If they're working with an agent, they don't get anything.”