Chapter 1: Who’s In Your Sphere of Influence, and Why Does it Matter? We get it — daily adult life can be a bit monotonous, even for a dynamic and smart agent like yourself. Maybe you only see your husband, wife or kids most days of the week, with a neighbor or colleague thrown in here and there. But, think about who you see on not just a daily basis but a seasonal, or even yearly, basis — who you run into at networking functions, holiday parties, soccer games, and football happy hours. The truth is, a lot of people don’t know how large their sphere of influence actually is until they sit down and start thinking about everyone in it. That’s why we’ve put together this handy list to help you brainstorm.
❏ Family members, both immediate and extended ❏ Your spouse’s family members ❏ Personal friends ❏ Your spouse’s personal friends ❏ Your kids’ friends’ parents ❏ Your family’s friends ❏ Past clients ❏ Colleagues you previously worked with ❏ Colleagues you currently work with ❏ Your spouse’s colleagues ❏ People who attend your place of worship ❏ Your neighbors ❏ People who work out at your gym
❏ Members of clubs you belong to, such as PTA, book club, Rotary, volunteer groups, etc ❏ Professional relationships such as your accountant, car mechanic, dry cleaner, landscaper, hairdresser, day care provider, dog groomer, and mail carrier Keep in mind, your sphere is constantly growing. Every time you meet a new seller or buyer, your sphere grows. Every time you approve a spend-the-night party for your child and meet the other child’s parents, it grows. Every time you shake hands with your elderly mother’s caregiver, it grows!
Furthermore, these days, the internet and social media mean your sphere is larger than ever. Not only can you keep in touch with childhood pals that you might have otherwise lost touch with in
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