A fun summer party could take place during one of your open houses — but it doesn’t have to be. This is one of the best possible ways to keep your relationship with past clients strong. Feel free to ask them to bring interested home sellers or buyers on the invitation. The event will show them you still care about them and their new home. When you send these invitations, make them as personal as possible. Write out the address on the envelope and sign the card. Summer is the best time to host more open houses than usual.
You can make each open house a different summer theme. Doing so will lead more eyes to your signs, flyers or online posts, and bring in more people.
When prepping the yard and property, make sure everything is patriotic and festive.
This is also the best time to show off curb appeal. Make sure any listings you have look incredible from the street. The number of bikers and walkers is so much higher during these months. You have a real opportunity to make the house stand out.
Hang a flag from any homes you list. Put mini flags and colorful flowers in the yard. Entice people with lemonade and iced tea at an open house.
The point is to show sellers and buyers how great your listings look during these crucial months. Furthermore, the better your current listings look and perform, the more marketing materials you’ll have for listing presentations. Host a home-staging seminar.
Invite leads and any clients you are currently listing.
It’s a convenient time, since homeowners are looking to knock out outdoor and indoor projects all summer. People are more open to attending something like this during these months. Make this open to everyone and not just your existing clients.
If you’re not a home stager, get a specialist to lead the event — but it’s better if you are able to lead it yourself.
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