At events like these, try and collect email addresses or phone numbers without being too pushy. These are the type of owners you want on your contact list. Offer your business card in a friendly way. Post tips and information for the academic year online.
If you're not active with your own blog, you can use these ideas on social media just as well.
Just don’t forget to incorporate SEO techniques to correspond with this time of year.
According to Realtor.com, 60 percent of buyers say schools affect their decisions, and 50 percent are willing to go over their budget so they can live in their preferred school district.
That means a post that explains how home values are affected by the local school districts will likely attract a lot of attention.
You also could write a blog that highlights and lists all the local businesses that offer back to school specials and savings. Things like a list of after-school programs, or lunch ideas for parents to make will also do well on social media, a blog or even in a seasonal newsletter.
If you can get any businesses you mention to share your posts (which shouldn't be hard), you'll get even more traffic.
Use your social media and website to highlight school events and games.
Show your spirit for local schools and get closer to the area and its homeowners. The more you align yourself with the school and the area, the more you can become a local household name in real estate. From football and other sporting events to fundraisers, let local families turn to you to find out when and where things are happening in the schools. Host a fundraiser for the school or one of its organizations.
This may seem like something that takes a lot of effort. But it really doesn't.
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