Sphere of Influence Guide-Authorify

How to get the word out about events. ❏ Create a social media event page

Make sure the event is public, and tell your followers and friends to share, share, share! Social media is the easiest (and cheapest) way to quickly reach a lot of people. Share information about your event on community Facebook pages and offer incentives, like an entrance into a drawing, for anyone who shares your post. ❏ Hand out flyers You can hang up flyers in local grocery stores, put them in people’s mailboxes or hang them on their front doors. Consider handing out flyers to kids’ events with treat bags, stickers or other little prizes. If you don’t have the time — or the funds — to host your own event, consider partnering with other people in your brokerage or offering to sponsor events already happening in your community. Give your open houses a festive boost. If you want to get people in the door of your open houses this time of year, make them fun! You could give out special prizes to people who show up in costume, have activities for kids like face painting, games, and balloon animals, and hand out seasonal treats! Your clients will appreciate that you’ve put so much effort into getting buyers through their doors (and hopefully offer you great testimonials), and buyers will be impressed by how much you do for your clients. Keep your marketing materials on the counter, next to a plate of festive cookies with a sign that says “Take One of Each!” Just like any community events you hold, you need to make sure you get the word out about your open houses. Instead of just posting traditional signs, consider putting them out with decorative fall or Halloween looks. Create social media event pages and get people to share them. Get in the spirit online with fall topics on social media or your blog. Fall is the perfect time to interact with your followers in a fun, festive way, either through your blog or through your social media channels. Fall Maintenance While we all have memories of jumping into big piles of leaves as kids, as adults, leaves can be a big nuisance. Not only do homeowners have to rake them (probably multiple times if they have a lot of trees), but they also need to clean them out of their gutters this time of year.