1985, but you can also connect with people you perhaps don’t know in real life or know simply in passing. And, if you can make a great impression marketing yourself online, you’ll earn the respect of your virtual network, as well. Why does knowing who’s in your sphere matter so much?
So why does your growing sphere matter? Essentially, these are the people who are going to grow your business. Real estate is based on relationships, and it takes one relationship to gain others.
Take it from our member Marco Silvestri, who regularly leverages his own sphere:
“...I have a database of about 700 people, and I market to probably about 400 of them, specifically every month, via newsletter, E-newsletter, and I'm trying to touch them probably about 27 times a year. I have a spreadsheet, and I keep track of every deal I do, the commission base, and where I got that deal from. My circle of influence has probably been, I would say, 80 percent of the business …”
That’s the key — Marco, who has only been an agent for a few years at this point, gets most of his business from people he knows in the community.
In fact, according to the 2018 NAR® Quick Real Estate Statistics, 74 percent of buyers would use their agent again or recommend their agent to others, and 69 percent of sellers would definitely use their agent again! That means your business has an excellent chance of garnering repeat business, and repeat business from one family gives you the possibility to connect with everyone in their network.
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