Chapter 14: Seasonal Marketing —Thanksgiving
Thanksgiving is all about showing gratitude for family, friends, homes, pets, or whatever else may add joy to our lives.
Wouldn’t it be great if, by demonstrating the things you
are grateful for, you could also generate
more clients and listings?
People connect with those they feel have similar values, preferences and/or personalities.
When you’re trying to establish a connection with prospects, sharing your personal experiences is a great way to get the ball rolling.
And what’s more personal than holiday traditions and experiences?
As Thanksgiving approaches, there are several creative ways you can make an impression on your clients. Consider sending out a Thanksgiving mailer. This isn’t the time to solicit business or try to sell anything. Just create a friendly, warm and genuine message that will communicate your gratefulness to have so many wonderful people in your life. If you want to make an even better impression, have postcards made and send them in the mail.
Another way to add value to your card is to include a “family recipe” for a favorite Thanksgiving dessert or dish.
While Christmas cards are expected, Thanksgiving greetings are much less common and therefore more likely to generate leads. Don’t be a turkey—post on your blog.
If you’re not using a blog or website to post about a Thanksgiving contest or to present useful holiday information, you’re missing a golden opportunity.
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