Advertise community service events in your blog, newsletter, website, online forums, and social media pages. Contact local community newspapers to see if they’ll publish a story about your event.
Hire a photographer to take high-quality photos and videos from your event, which you can later share online. Sponsor a fun holiday event. Sponsoring a local holiday event puts you at the forefront of all the publicity it generates. You can sponsor a local holiday market event, where booths offer holiday goodies and gifts for sale, along with your real estate booth. Team up with a local school or church to offer a holiday fundraising bazaar with booths. Holiday running or biking events are very popular. Find a local bike path or jogging trail in a park or private property. Then, coordinate with local running, biking, and sports groups to sponsor and obtain the required permits or owner permissions for the event. Booths at these events should offer bottled water, refreshments, and items of interest for bikers and runners, along with your real estate booth. Send cards to everyone and gifts to your former clients. Send holiday cards or gifts to former clients and potential leads. Think of your holiday cards or gifts as subtle promotions disguised as thoughtful gestures. Have participants dress in festive attire, and make it fun!
Consider including a small handwritten note on any cards or gifts you send out, along with your book.
Cards to former clients should remind them you’re always available for referrals and to meet any of their future real estate leads.
Your holiday card can include an offer like a free home warranty plan for purchasing a home through you, or you can offer a free CMA.
Send out your books to past, current, and potential clients.
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