Post-holiday classes and workshops. After the holidays, everyone is ready to go back to work. This is the best time to offer classes for home buyers and sellers. Schedule classes in early January after the holiday rush ends. Promote your upcoming class during the holidays, and offer gift cards to anyone who attends the class. Certificates make great holiday presents. 1. Set up a “Selling or Buying a Home” class and position yourself as an expert. 2. Team up with a tax lawyer or CPA to teach a class about “2020 Real Estate Tax Benefits.” Focus on tax benefits that come with buying or selling homes and investment properties in the new year. This is a great opportunity to pick up new listings and find new buyers! 3. Join forces with a 1031 Like-Kind Exchange Facilitator who will teach about capital gains tax deferment. You can show how you’ll help clients meet IRS deadlines for identifying and purchasing replacement properties after they sell their current ones. Remind buyers and sellers that the winter season is still a good time to buy and sell. A couple of Christmases ago, Entrepreneur Magazine published an article saying “many industry experts agree that the weeks before and after the New Year are prime times to invest in a residential property.” The reason has to do with an emotional connection surrounding the holidays. According to the article: “People tend to make life-altering decisions around the holidays. Sellers want to start the New Year knowing where they will move, making them willing to negotiate new terms.” Even if they don’t buy right at the holidays, according to the National Association of Realtors®, buyers who hold off until January or February pay 8.45 percent less on average than in the summer months. January had the lowest sale prices in 29 of the 50 metro areas, and February had the cheapest prices in 19 areas. Types of classes to offer:
Don’t forget to share this information with your sphere to motivate them in the winter months.
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