Chapter 3: What Makes You Stand Out as an Agent?
You may already have a huge sphere of influence, but that doesn’t mean there’s not room for growth. Your marketing efforts should aim to not only reach the people already in your sphere but to expand it, as well. Building your sphere of influence is all about knowing your strengths and using them to your advantage. Why have people hired you in the past? Why did you become an agent in the first place? What do you think separates you from other agents? We’ve identified a few common strengths and how you can use them to build your sphere of influence. Communication/Social Skills
Good communication skills are crucial in real estate, but that doesn’t mean every agent possesses the ability to communicate or socialize effectively. If you’re a great communicator:
● Make a point to stay in touch with people in your sphere of influence. Send texts or make calls to let people know you’re thinking about them, especially when big life events happen. ● Attend lots of community events to keep yourself in front of people in your sphere and help it grow. ● Volunteer in or join local groups and organizations to grow your sphere. Technology Skills
If you know your way around every social media networking site and have digital marketing down pat, use your tech skills to your advantage!
● Share a wide range of helpful content on your social media pages — videos, blog posts, listings and more. ● Utilize content management systems to schedule regular virtual content with your sphere of influence. Send out emails at strategic and appropriate times, schedule regular posts, and create a high-end website to direct people to on a regular basis.
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