CHAPTER 7 The Three D's
DEPERSONALIZE
Staging is readying the home to show to potential buyers; you must encourage them to visualize living in the home itself, not in your home.
Depersonalizing the home involves removing your personal items, such as photos, trophies, and collectibles. Simplify and neutralize your home as if it were a model home because that’s exactly what it is while it’s on the market. Pack and store your treasured items out of sight. Consider monthly rented storage units until your home sells. Make your home a clean, welcoming, blank canvas, upon which any buyer can visually paint their own dreams. It should not feel like your home while you show the home.
DECLUTTER AND DISCARD
It is understandably inconvenient to live in your home without your “stuff ” — it’s like living in a hotel. However, it’s a necessary component of getting top dollar for your house. Extra furniture and items like books, magazines, CD collections, and hobby supplies add weight and visual distraction in a room. Your salt & pepper shaker collection is going to look like clutter, 44
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