CHAPTER 11 Finding Buyers
You now understand the importance of pricing, and how real estate today is largely driven by technology. How do you find buyers? The two most valuable tools for finding ready buyers are the previously covered strategic pricing and aggressive marketing plan. According to the National Association of Realtors 2021 survey - 90% of Sellers and 87% of buyers preferred to use services of a Professional Realtor® when buying
and selling real estate in Canada. The majority of home shoppers used the internet to search for properties through their Realtors®. Online resources such as Realtor.ca and Brokerage websites were sourced 93% of the time where as only 7% of homes were found through a local newspaper. Social Media is now gaining momentum in generating real estate activity between Realtors® and the public today. Your home can be seen from anywhere; however, you shouldn’t rely on exposure alone. Smart agents will feature your home on websites directed at buyers. Website search functions should filter results by using criteria such as schools, neighbourhoods, and subdivisions. Buyers look for a house in a place that fits their lifestyle. The dedicated website should provide a wealth of information to buyers regarding proximity to schools, shopping 70
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