centres, restaurants, and entertainment. This is an excellent way to find interested buyers. When a buyer is deciding where to live, you want your home included in the search results. A neighbourhood consisting of senior citizens and retired people and without a designated school bus stop would not suit a family with school-aged children, even though the house might meet their other criteria. A bachelor may not be interested in living near children, even though a two-storey home with a garage is what he’s looking for. Your real estate agent should ensure your listing appears on websites that direct buyers to homes that meet their lifestyle. This will help eliminate uninterested shoppers.
GIVE YOUR HOME A “YOUTUBE” TOUR
Your Realtor® should suggest you have a YouTube tour to show the buyer a personal perspective of living in the house. It can be linked to major search engines and social media platforms. If you choose to do this, be proactive about getting the video out there. Send links of the video to any interested parties, and make sure your real estate agent is doing the same. Insist that your agent get it on his or her company’s website. Further, make sure that you utilize marketing vehicles beyond traditional Realtor networks. Two out of three buyers start their searches online. Your Realtor® should have social media expertise to aggressively market your property to their network of buyers, other agents, and within their brokerages. Your best option is to discuss aggressive online marketing with a real estate agent who would like to list your home. You want to assure yourself that the agent has modern marketing and social media plans for your listing. You want to maximize your exposure, as well as generate interest from your target market.
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