FSBO Guide - Authorify

Step #1: Get FSBOs to Talk to YouWithout Rejection The key to getting FSBO sellers to be willing to talk to you is to be helpful. Most FSBO sellers will begin the process of selling their home optimistically, but then quickly feel overwhelmed. Finding an expert they perceive to be genuinely, unselfishly helpful offers them relief and hope. It immediately sets you apart from the myriad high-pressure salespeople they encounter in other aspects of their daily life. Your helpfulness can also lay the foundation for a continuing relationship. Why not establish yourself as a non-threatening, go-to resource for FSBO sellers who have questions and insecurities? It helps ensure that when those sellers are finally ready to turn their listings over to a professional, they’ll turn to you. ● The Magic of Free Samples Here’s a strategy that sets you apart from your competition. I’m sure you’ve observed how effective free samples can be in a marketing campaign. For example, think about when you go to the grocery store and people give you a free sample of their cheese. You eat it, you think it’s good, and, as a result, you buy some of their cheese. This works at grocery stores, but it also works for real estate. Here’s a quick example of how free samples enabled one company to beat their competition dramatically in an industry where most people traditionally don’t give away samples. Recently, I was walking through Savannah, Georgia, while visiting on vacation. I ended up passing by a store that had a little sign in the window that said “Free Cookies.” I wasn’t hungry, but you know what? Free sample cookies? Let’s try it out! Keep in mind that there were a lot of shops in this area of town. Some were busy, some were not, but I decided to check out the shop that had the free cookies. I walked in and found out that the free cookies were tiny — probably half-an-inch in diameter. The store allowed me to try one chocolate and one peanut butter. This store was busy. Although I didn’t buy any cookies after trying them out, I saw that many shoppers did. If I had been in the mood to buy cookies, I probably would’ve bought one of their standard bags at a cost of around $7. Why did this shop offer free cookies? It was to get people into the store so potential buyers could experience what the owners had to offer. Once inside, prospective customers could enjoy the quaint décor — perhaps listen to the owners talk about their fresh ingredients,