“Now, if you could sell your home with a Realtor®, and they did all the work … and you still NETTED the same amount of money in your pocket … is that something you would consider doing?” Most will say, “Yes.” If so, then continue: “I know this may sound crazy, but in most cases, a Realtor® can sell your home for more money. For example, there was recently a FSBO on the market for $220,000. After four months on the market, they hired a Realtor®. The realtor sold it for $240,000. Even after paying commissions, the seller got an extra $5,000 in their pocket. I’m not saying this happens every time, but it happens more often than not.” [End Script.] I recently used the script above and got a $350,000 listing. My assistant happened to call the seller at just the right time. They had given up on selling FSBO and were looking for an agent. I had a good presentation and they listed with me.
FSBO Script – Free Pictures
Step #1: Make sure you are talking to the owner. “Hi, I’m calling about the home for sale. Is this the owner?” Step #2: Ask if they have a minute to talk. I just had a quick question for you. Do you have a minute? Step #3: Find out when they might be open to hiring a Realtor®. My name is _____. I’m a local Realtor® here in _______.
But, I’m not calling you about listing your home. I wanted to see if I could offer you FREE, PROFESSIONAL-QUALITY pictures of your home. You can use those pictures to market your home for sale by owner. (Slight Pause) Do you think that’s something that would interest you? (Pause and wait for them to respond.) Most people will reply, “Why would you do that? It sounds like a scam.” To which you reply, “It’s like when you go to the grocery store and someone offers you free samples. They give you the food samples, whether or not you buy more food from that. That’s why I’m giving away the
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