pictures. It’s a free sample of what I can do to sell your home. (Slight Pause) Is that something you’d be interested in? Step #4: Schedule an appointment to take the pictures. (I prefer to take pictures on Friday or Saturday, so that’s when I schedule it. You can do a different time.) When would you be available on Friday or Saturday for me to come out and take the pictures? Step #5: Confirm the address and time. [End Script.] Key Takeaways 1. FSBOs take longer to nurture than other real estate relationships. 2. Because 79% of Realtors® give up on FSBOs after the third call, persistence can set your marketing apart. 3. Staying motivated leads to success. One way is to treat each FSBO lead like an expired listing lead. 4. Don’t rush FSBO sellers. Be helpful. Drive by and offer FSBO sellers free advice. 5. On your first call, just ask how long they plan to market their house before possibly hiring a Realtor®. 6. Next, offer them free pictures of their house. Use one of two scripts included in this chapter to get your foot in the door. The first script is for an initial call to a FSBO seller. I designed the second script to work with an offer to provide free pictures of the seller’s house. 7. Ask for a preview appointment only after you’ve made several calls and several free offers. 8. If you don’t have time for all of this, consider hiring a virtual assistant to help with some of the processes.
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