FSBO Guide - Authorify

Step #5: Leverage Yourself with Virtual Assistants You’re a Realtor®. As such, you’re busy and you get interrupted all the time. If you build a system that relies on you to do all the work, it may crash and burn. Why? The answer is because you’re just too busy. It’s difficult to control your schedule. The interruptions never stop! The phone’s going to ring; you’re going to meet with sellers, and you’re going to work with buyers. Because you’re so busy, you can’t rely on yourself to have the free time every day to implement your FSBO marketing plan, just as the McDonald’s CEO can’t do everything for the business himself. However, the McDonald’s CEO can systematize what he does by delegating certain tasks to employees. Don’t hire an expensive employee. Get a virtual assistant. The beauty of hiring a worker who functions online is that you can choose someone from nearly anywhere in the world. Not having to maintain office space for your virtual assistant saves you money on overhead. I have had especially good luck working with individuals who live in the Philippines, where you can hire a virtual assistant to do all the work you require for about $2 to $3 dollars an hour. Bear in mind that wage scales vary widely throughout the world. In many developing parts of the world, costs for food, shelter, and other goods and services are much lower than they are here. What seems like a very low salary in America is often a sought-after amount in another country and more than enough to sustain your virtual assistant in comfort. You can have your virtual assistant do everything you need to establish FSBOs as a dynamic part of your growing business. Obviously, you need to make sure that you, not your virtual assistant, will handle anything that requires a license. I have my virtual assistants set up listing appointments, for example. You can have your virtual assistants pull the leads and call them on your behalf. They can put your leads into a database or CRM system and track them for you. I would have them call the leads — using the scripts that I’m going to give you below — and find out if there are any opportunities to get the listing. Here is what I do that gets the most listings. When I first started out, I did a lot of cold calling. I actually became fairly good at cold calling. I wouldn’t say that I was the best at it or that it was the best use of my time, but I got listings, and that’s what mattered. I developed my own scripts, voice inflection, and methods for handling objections. However, I knew there was a better way. So I put a lot of time into direct mail. I’ve obtained many listings from direct mail.