Have your virtual assistants call the FSBOs and offer them free pictures that you will take because it’s a great way for you to build rapport with the seller. Have them call the FSBO every single week and do the follow-up for you, so when the homeowner does get tired of selling FSBO, they end up listing their house with you. Here are some of the scripts your assistant can use to call the FSBOs and cultivate them so they turn into listings. These scripts are very similar to the ones presented in Chapter 7 but have been modified very slightly for use by a virtual assistant.
Virtual Assistant’s FSBO Script – First Call
Step #1: Make sure you are talking to the owner. “Hey, do you have your property for sale?” Alternate: “Hi, I’m calling about the home for sale. Is this the owner?” Step #2: Ask if they have a minute to talk. I just had a quick question for you. Do you have a minute?
Step #3: Find out when they are open to hiring a Realtor®. My name is _____. I work for a local Realtor® here in _______. But, I’m not calling you to list your home. (Slight Pause) I was just wondering … if by chance, down the road, your property doesn’t sell … might you consider hiring a Realtor®? Step #4: Get their email address. “Okay. Well, then let me do this. Can I get your email so we can send you some information … and if, by chance, you ever wanted to contact us … then you could? Pause for a second to see if they’ll give you their email. After 2–3 seconds, say the following with a downswing: “What’s your email address?” Note: Unless they object, assume they want to give you their email address. Step #5: If you think there’s an opening, then continue. “Now, if you could sell your home with a Realtor®, and they did all the work … and you still NETTED the same amount of money in your pocket … is that something you would consider doing?” Most will say “Yes.” If so, then continue:
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