FSBO Guide - Authorify

“I know this may sound crazy, but in most cases, a Realtor® can sell your home for more money. For example, there was recently a FSBO on the market for $220,000. After four months on the market, they hired a Realtor®. The Realtor® sold it for $240,000. Even after paying commissions, the seller got an extra $5,000 in their pocket. I’m not saying this happens every time, but it happens more often than not.” [End Script.] As I mentioned earlier, I recently used this script and got a $350,000 listing. My assistant happened to call the seller at just the right time. The seller had given up on selling FSBO and was looking for an agent. I had a good presentation and they listed with me. The other script we use is one in which we offer to take free pictures of the seller’s house. It’s worked very well for us. Virtual Assistant’s FSBO Script – Free Pictures

Step #1: Make sure you are talking to the owner. “Hi, I’m calling about the home for sale. Is this the owner?” Step #2: Ask if they have a minute to talk. I just had a quick question for you. Do you have a minute? Step #3: Find out when they might be open to hiring a Realtor®. My name is _____. I work for a local Realtor® here in _______.

But, I’m not calling you about listing your home. I wanted to see if I could offer you FREE, PROFESSIONAL-QUALITY pictures of your home. You can use those pictures to market your home for sale by owner. (Slight Pause) Do you think that’s something you would be interested in? (Pause and wait for them to reply.) Most people will reply, “Why would you do that? It sounds like a scam.” To which you (the assistant) reply, “It’s like when you go to the grocery store and someone offers you free samples. They give you the food samples whether or not you buy more food from that.