FSBO Guide - Authorify

That’s why I’m giving away the pictures. It’s a free sample of what we can do to sell your home. (Slight  Pause)​ ​ Is that something you’d be interested in?   Step #4: Schedule an appointment to take the pictures.   (We prefer to take pictures on Friday or Saturday, so that’s when I schedule it. You can do  a different time.)   When would you be available on Friday or Saturday for us to come out and take the pictures?   Step #5: Confirm the address and time.   [End Script.] 

Key Takeaways  1. Leverage your efforts by hiring an inexpensive virtual assistant. Your virtual assistant can: 

a. pull FSBO leads for you.  b. initiate calls to those leads.  c. set up appointments with those who wish to list with a Realtor®.  d. enter and track leads in a database or CRM. 

2. Make sure you, not your virtual assistant, will perform any task that would require a license.  3. To ensure consistency in client contacts, have your assistant adhere to one of the scripts  provided above.  4. Instead of cold calling, mail sellers the ​ For Sale By Owner Guide under your branding and  then follow up four or five days later. 

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