FSBO Guide - Authorify

Here’s a quick list of the things I do differently that cause homes to sell for more money: ● I take excellent pictures. ● I understand online marketing and how to hook the perfect buyer who will fall in love with their home. ● I do special marketing that causes buyers to fall in love with the home and happily pay the asking price. ● I’m good at solving problems. But I don’t just hype things up. I back up everything I say with proof. For example, when I’m talking about excellent pictures, I show them pictures I’ve taken of various houses. While I’m sitting in the presentation, I’ll say, “Okay, look at this. Imagine you were looking for a house online and you’ve got these three houses right in front of you.” I show them three different houses. The first image I show is nice and clear — a professional-quality shot. The second image is very dark and grainy, definitely shot by an amateur. The third picture is kind of in the middle: not a pro shot, but a good amateur effort. Most people, unsurprisingly, choose the first or third house. When people invariably pick the first or third option, they’ve validated what I told them about taking pictures. They’ve just told me that there’s a difference in which house they’re going to click on first. I show actual case studies about how I sold a house that another agent was unable to sell, and sold it without dropping the price. I show them two different pictures of the same house. Then, I ask them which one they think looks better. I talk about “charm,” and how I will find their home’s natural charm and showcase it. I show them how charm can sell a house. The bottom line is that I take everything that I do and show how it will get more buyers interested in their house — and it works. Before I adopted these four steps, I didn’t get a lot of listings. But once I started using them, I listed five or six homes a month. The only reason I didn’t list more is that I didn’t have enough time! Here are some of the things that my Instant Listing Presentation already has built into it 1. It talks about the seven important things I do differently from other Realtors® that cause my listings to sell for more money. 2. It has data with specific examples to prove real estate isn’t all luck.