3. I show them how I will use a commonly overlooked service to post their home to 100+ websites. 4. I show how I use “Ad Agency Marketing” to sell houses that other agents are unable to sell (the Instant Listing Presentation comes with training on how to do this yourself quickly and easily). 5. I have examples of homes with good pictures (mine) and bad pictures from another agent. 6. I explain how the pictures helped the home to sell. 7. I have good examples of exactly what a “charming” picture is. I show the contrast between a good-quality picture and a “charming” picture. 8. I show them several case studies and present them in a way that the sellers understand how I am different from other Realtors®. Key Takeaways The key to your listing presentation is to show how you can do a better job marketing the seller’s house: 1. You take excellent pictures. 2. You know how to hook buyers online. 3. You have special marketing skills other agents don’t have. 4. You’re an excellent problem solver. 7. Use case studies that prove your success. 8. Demonstrate how real estate sales are not just luck. The agent makes a huge difference. The Instant Listing Presentation , available at www.InstantListingPresentation.com , contains all the elements you need for a successful presentation, which you can customize to your marketplace. 5. You can backup all your claims with examples. 6. Give the seller a copy of the For Sale By Owner Guide , customized to reflect your branding.
38
Powered by FlippingBook