FSBO Guide - Authorify

Introduction Hi, guys. It's Calvin Curry here. It’s fairly obvious that For Sale By Owners are good lead sources. In a hot market, there might be a lot more FSBOs than there are expired listings. A lot of them don't even make it to sites like Zillow. For example, a FSBO popped up across from our office recently. I saw tons of people driving by looking at the sign. However, the home wasn’t on Zillow, and I didn't see it on any other websites at that time either. The point is that FSBOs are everywhere — in every part of the

country. When you drive home from work, take a different route every single day, if possible — depending on how far away your office is from your home — and look for new FSBO signs. If you see somebody out in the yard or just getting home, stop in and offer to help or drop off a resource. If you have a business card or a brochure, drop it off. In a survey asking FSBO sellers to list the "Most Important Reason for Selling FSBO," 48% replied that they “Did not want to pay an agent's commission or fee." The median age of FSBO owners is 56. Simply put, these owners have lived a little. They are not stupid. They just need your help. Take time to share stories and stats. Educate them on the benefits of listing with an agent. If you think their property is underpriced, use this to your advantage to validate your commission. The most important thing is to approach them in a hands-off, helpful way. In this guide, I’ll show you my 5-Step Plan that Makes it Easy to List FSBOs . The key to building a relationship with a FSBO lead and ultimately landing the listing is all about being different than every other agent who’s trying to approach them. I’ll show you how.