RELATING THE 80/20 RULE TO SELLING Understanding the 80/20 rule concept can save you time in selling your home. Applying the 80/20 rule, you stop trying to sell people on the entire home. Applying the rule, you can highlight the 20% of your home’s features that make it special. The remaining 80% of your home still affects the buyer’s decision, so don’t neglect it, but in photographs, and showings, feature the elements that make your home special. Keep in mind, your selling point won’t be the common features your home shares with the other properties on the market. Instead, use your home’s unique features to grab the attention of buyers who are interested in those distinctive attributes. BUYER’S STORY When Jean-François and Catherine were shopping for a new home, Catherine and Jean-François wanted a very specific location having lived a condo life up to now on a busy street in Outremont, a Montreal suburb. More importantly, they we’re now were planning to start a family. So where they were going to move was fundamental in their search. They looked at many desirable properties but didn’t find any that were right for them. Some were overpriced; others had obstructed views. The search went on for almost a year until they found an older home on a quiet street a short walk from transport, schools and all other important amenities when searching.
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