It was a brand-new, custom-built home, yet it sat on the market for over seven months without a single offer. The builder hired a real estate agent who knew the importance of finding that one special feature. He drove out to give the house a thorough investigation. He discovered what the property had that the competition did not. The house had a 20000 sq. ft. lot. Other houses being sold in the area had 8000 to 10000 sq. feet lots. Not only was the yard bigger it was also more private than the other properties. The real estate agent marketed the property by highlighting the 20,000 sq. feet. Because the house was no longer the main selling point, interest in the property increased.
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