decide where to put these pearls.
The National Association of Realtors® has a list of popular FSBO methods to market a home. • Yard signs: Pay a few bucks for a professionally designed “For Sale” sign to place in your front yard. Make sure you include a telephone number and “By Appointment Only,” so you don’t have strangers knocking at your door. Also get a sign with a brochure box attached, and keep it stocked. • Friends, relatives, or neighbors: You’d be surprised how many home sales go to people the seller already knows. Whenever you’re at a party or family gathering, mention your sale, and ask everyone to spread the word. • Open house: Open houses are controversial. Yes, they can be the first time a real buyer gets a chance to see your home. But open houses are also magnets for real estate gawkers and curious neighbors. • MLS: This is a for-agents-only list of homes for sale and the first place a real estate professional looks for homes for their clients. You can pay a discount agent a fee ($500 to $1,000) to place your home in the MLS. • Online classified ads: Sites like Zillow and Realtor.com, which have millions of readers, will advertise your listing for free. • FSBO websites: Google such sites and use them to market your home. • Social networking sites: Use your Facebook friends and Twitter followers to help sell your home. Place your ad and photos on these sites, and ask followers to spread the word. 54
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