What’s the secret strategy? What was the special request the wealthy home seller had for his agent? It was simple. He wanted to stage the condo. Staging is the act of sprucing up a home to make it as visually appealing as possible. It might
sound crazy, but it results in homes selling for more money. In fact, a whole lot more.
Many agent s e n c o u r a g e sellers to stage their homes. However, very few of them could ever show you a
case study proving it will help your home sell
for more money. Fortunately, this real estate agent knew he was on to something. He began researching everything he could find on staging, and the impact it had on sale prices. He put his findings together in a write-up, sharing the tactics the wealthy seller had taught him. He included all the examples he had found as case studies. Here is an excerpt from his report, with one of the case studies he recorded.
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