team, helping over 50 major brands: • Ford Motor Co. Millennial Vision/Plan: foundational insight work on "Echo-boomers" and a series of new vehicles, launches and innovations. Included "Top 5o Initiatives To Change Ford Over 20 Years" • Ford Motor Company Turnaround Plan: when the company passed on the "2009 Bailout" they brought Patrick and team in to develop their successful Turnaround Marketing Plan and their shift to marketing tech lead direction. • Virgin Mobile: working with Richard Branson's Virgin Mobile to build their new brand. Included his Infamous Times Square "Naked" Publicity move. • P&G Transformational Female Millennial Roadmap: for every P&G brand, Patrick led insight work on the needs, wants and attitudes. This shifted the direction for the entire company. • Fusion 5 Sale to WPP/Tempus: the phenomenal success of F5 led to it being acquired as the USA flagship for the global consultancy Added Value. Marketing Tech Leadership: across a series of innovation led firms as CEO or c-level positions focused on mobile, marketing tech, fintech, health tech, etc. • Working with Apple and major brands as the iPhone 2 was launched and the App World opened. • Author of two books: "Steve Jobs & The World of Mobile" and "Apps: The New World" • Investor and board member for a series of emerging companies including #1 mobile/commerce insight leader Clavis (liquidity event 2017)
Re-invention of Villanova Business School & Top Ten Ranking.
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