Reading this book is your first step to selling your home for the best price in the shortest time. After you read it, I stand by to assist you with a Comparative Market Analysis and an insight driven (Patrick's Advantage) marketing plan to fit your budget and lifestyle.
Reality Check! Here are Five Facts To Get Out Now
1. The Best Friend As Realtor Will Cost You Money! Many sellers hand the task of selling their greatest asset to a friend or family member. Not smart as most are not equipped to drive the RIGHT buyers thru the door in this Real Estate 3.0 world. First they are missing the Insights (see below) on buyers and their behavior. Second they do not have the expertise (social, digital, drone, marketing, etc) to launch a powerful and smart marketing plan to get the next level results (faster, higher $$). 2. Insight Driven Marketing Or Forget It! In my previous career I was considered a marketing guru and advised the CEO's/CMO's of 50 of The Largest Brands globally. And smartly driving the sale of $1m condo or a $20m waterfront estate is no different. The KEY is INSIGHT driven Marketing. I put my Miami Beach home on the market for $7M and I had the #1 realtor team listing it. But as a marketer I had to understand the buyers, the motivations, the metrics, the data. I would even sit outside my home in my car, down the street, with my dog and the AC on...as I counted the traffic going in for Broker Opens, Open Houses, etc. The realtors ran magazine ads of themselves and my waterfront estate. Guess what? NO ONE CAME from print ads. I was capturing insights everywhere. Eventually I told my realtors I would pay for a drone video (no one was doing it then). I told them how to make my listing a mini-Brand and then bring it to life in a dazzling mobile video.
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