I even created a Twitter, alter-ego presence to share input on Miami...while showcasing my new home video, open houses...even when it was filmed by HBO for their Baller Series. This was a new, insight driven approach! As the famous New Orleans Chef would say: Bam! Sold! That was several years back...but my insight driven marketing is still the right approach. The tools and tactics have evolved and I have become (one of) Top Marketing Realtor in South Florida. 3. Buyers Are Savvy Consumers Who Love Delicious Brands (Yes, Even Your Home) Coca-Cola, Aston Martin, Dove, Gatorade...they are packaged to be desirable and a compelling value. But underneath there are fundamentals at work: each is positioned in a simple way with unique benefits coming thru loud and clear. There is a personality, a look, an essence that consistently stands out. Then these brands are brought to life in delicious and shareable ways. ads, PR, packaging, digital, social media, etc. It is no different with your home! It can be a mini-brand so appealing and ready to sell! (faster, higher $$!). Yet 95% of realtors do status quo tactics...others throw a bunch of things at the wall and hope somethings sticks! Your glorious homes as min-brand! We do this every day: assess the property, position it, create compelling marketing assets, then tease it and finally launch it. Then we have mini-episodes that happen over the intro period to engage, drive traffic and generate offers. Then there is one more way to create and catapult your brand...your chosen realty brand! 4. Then Wrap Your Home In The Sotheby's Realty Brand! Not all realtors are the same. There are the status quo ones and then there are true standouts. And where do those Top Producers
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