CHAPTER 8 Marketing At The Ne t The Next Level! Done By Patrick
Marketing 3.0 is the way you can step past competitive listings, realtors and the status quo that dominates in Real Estate. Follow this chapter and the difference could be a quick contract and back-up offers in 48 hours, or a sale at or above listing price.
So here we go...
Key Insight: Online/On Phone First, understand the implications of these two syndicated research factoids: first, 95% of buyers start their search online first! And more than 50% of the time they are on their mobile! Second, 91% of purchasers saw the home they purchased in an online/on phone video! These two insights demand that you have a smart, digital, social, marketing tech enhanced plan.
Position Your Home
Understand who your buyer is and what will captivate them with your home. Here is what I use as a positioning framework for every home we launch and sell. It is a strategy piece for you and your listing team's effort and in this case it is for a $7m intracoastal listing we sold.
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