Our Mini-brand Positioning: (who) "To higher net worth boaters coming to South Florida, 3532 NE 31 provides the (benefit) Ultimate Captain's Home for family & boat, because (why) it has 100' of frontage, minutes from the ocean inlet, new construction Coastal Contemporary and 5 BR ensuite layout for the entire crew." Out of this simple statement comes everything thing to be done for greater clarity, impact and results!
Create A Mini-brand
Take the positioning and build it into a mini-brand that can engage and captivate your buyers. The components: name/ descriptor, the story and communication essence, the look, the curb appeal and the standout features...are all part of this compelling offering. Patrick's Launch Plan Components (see my resources section in back of this book): 1. Dazzling Marketing Assets: average photos and marketing pieces get average traffic and results. Invest the time and money in creating stunning photography, video, collateral, etc. Find the best talent to help you. Then cull out the hero visuals, finish the drone video(s), the 3D virtual tour, and other components below. 2. The Story & Interactive Storybook: most realtors simply share the price, square footage, and an MLS description. Instead, shift this to a clear story about the home (the elevator pitch) that contains its uniqueness, the standout features, the awesome lifestyle aspects and why it is going to be in high demand). Now bring that to life in an innovative format/platform we discovered that we call the digital Storybook by Studeo. You can put it everywhere digitally and it opens to tell the story with
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