and can get to neighborhoods, feeder markets, even affinity groups. b) Social Media: first this is not a realtor's personal social media feed ("oh we are on Facebook"). We go out with our Hot Track Drone video and Interactive Storybook, in a smart way into Instagram, TikTok, Facebook, LinkedIn and beyond! (We even pioneered into The Angler Fishing Spot app). This also includes edge versions geared for Reelz and TikTok. 7. Feeder Market Activity: every market has feeder cities and you want your listing launching there as well. We do this with CRM blasts to our Sotheby's affiliates and their realtors. Then our global Sotheby's realty exposure reaches out thru our country specific web presence and our partner websites (over 50 including NY Times, Architectural Digest, Wall Street Journal, Mansion Global, China's Jawai search engine and beyond!) 8. Media Supported Open Houses: This goes back to my measuring the traffic into my Miami Palm Island home. I will never let one of our Open Houses have zero or just a couple visitors. We run on local Facebook, Instagram and a syndicated digital resource for the prior 3-5 days. 9. Hot Listing News: we are always creating news to drive people thru the door for sustained listing traffic. Ie. one of our favorites is watching for our property to be the #1 Zillow listing in a neighborhood (our listings always are). Then we blanket it out everywhere. Why? Everyone uses filters to sort out what they pay attention to and "#1 Zillow listing" is a great filter and a must see! 10. Affinity Connection: This is about ways to attract buyers thru their "passion points." This could be golf, boating/fishing, art and other lifestyle connections.
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