For example, in our annual Patrick/Stephanie marketing calendar, we have a episode (we have our Episodic Plan) every year called FLIBS...aka the Fort Lauderdale International Boat Show. It takes place in later October and we begin leveraging it in September as a countdown to the next season for boating/fishing fans. The cornerstone is our video shooting on Preview Day and One Sotheby's leadership VIP pavilion for clients.We then do hot track drone video, promote our Home/Yacht Match effort, and run digital/social media around it all. How does it help your waterfront listing: we collect boating fans and their info so we can market your home back at them. 11. Sotheby's Local-to-Global Exposure: there is no other realty company that can even approach what the Sotheby's Auction House & Sotheby's International Realty can provide as the #1 global & local resource. A $500k or $50m listing get the same exposure to almost every country worldwide and then to the 20,000 exclusive Sotheby's realtors and their buyers. Btw, the number 1 website globally for luxury real estate is Sotheby's International Realty...and no other brand approaches a third of our daily traffic. And these interested buyer/visitors are looking at your listing...even in Mandarin in China. 12. Other Tactics: we can not detail all that we do. There are many other tactics that are just smart and effective. a) Marketing Kiosk "For Sale" Signs: Many buyers drive the neighborhoods. They see a realtor sign and may Google the address. Instead, we turn the sign into our marketing station where a text code sent to a simple number brings back our Interactive Storybook and I quickly get the person's name and phone number. I wait ten minutes and then call to set up an
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