appointment (sometimes it is immediate!)
b) Break-The-Rule Tactics: we constantly look for little to big ways to break thru for greater results. Examples: we sometimes give out $10,000,000 game tickets (cost: $5) at broker opens. We have also found a sinfully delicious bakery in one of our markets to give away a little box of 2 CUPCAKES. Results: we have spiked the broker open attendance, which helps to drive more showings and offer activity. And these are just examples. c) Partners: we have just created a smart partnership with one of the leading yacht & boating firms across South Florida. This set up our Match Your Boat & Home direction used to sell waterfront estates, leading up to the Fort Lauderdale International Boat Show and across the season. d) Wow Marketing: we also have enhanced version of our plan for WOW properties (waterfront and/or over $5m listing price). Simply..."If you have a Wow Home, then you want Wow results...you need Wow Marketing for Wow results!" Results: Here is a frequent result for our listings...attractive cash offer, back-up offers, in 48 hours of launch day. We had an intracoastal point estate going on the market. We did our full marketing plan and put it into action. Then partner in big consulting firm in Chicago called me at 11:00 am on Day 1. Could I FaceTime the gem property? He had just seen the hot track drone video, the full storybook and high quality photography. Two hours later we had a close to full price offer and he was flying in the next day. 48 hours later...it was signed and then closed days later.
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